TNSA

Typface identity

About

Tibetan National Sports Association represents Tibetan athletes through tournaments, national teams, uniforms, and public communication.

The aim was to strengthen the association’s voice in contemporary sports culture while keeping a clear connection to Tibetan identity.

Typography

The TNSA typeface was designed for both Tibetan and Latin scripts, designed to give the association a consistent visual voice across sports communication.

Inspired by the way Tibetan script is traditionally written with a slanted brush, the typeface uses consistent angled cuts across the letterforms.

Concept

The slogan system is built around the abbreviation TNSA. While it stands for Tibetan National Sports Association, it is also expanded into four key values: Team, Nation, Spirit, and Aim.

Each word defines a different part of the association’s voice: Team represents unity, Nation connects to identity and representation, Spirit reflects resilience, and Aim points to focus, ambition, and future direction.