TNSA

Typface identity

About

TNSA is a visual identity proposal for the Tibetan National Sports Association. The system was built to carry sport, culture, and collective pride at the same time, using a bold typographic voice, a compact symbol set, and a strong purple-red palette that feels both ceremonial and energetic.

Concept

The identity focuses on team nation spirit aim. The mark structure and graphic rhythm were designed to hold movement, discipline, and shared belonging without slipping into generic football branding.

Typography

A custom display language anchors the system, supported by compact layouts for editorial spreads, social posts, and match-day graphics. Repetition and scale shifts are used to make the identity feel loud, proud, and immediate.

Applications

The system extends across posters, social media, jerseys, mailers, outdoor graphics, and a lightweight brand book motion piece.